What to look for when buying a ladies watch?

At Watch.co.uk you can always shop for the most beautiful ladies watches from well-known brands. Sometimes it can be difficult to choose from our large selection. Which brand suits you and what is a popular women's watch? In this article we give you tips to make your search for the perfect watch easier. We also highlight the 8 most beautiful ladies watches under £250 at the moment. Because the price is also important.

What to look out for when buying a ladies watch?

1. Diameter

The diameter (cross-section) of the watch is important for both the look and fit. A small ladies' watch (between 28 and 34 mm) is elegant and refined, perfect for ladies with a wrist circumference of up to approximately 14 cm. Keep in mind that a small dial is sometimes more difficult to read. In the Hugo Boss collection you will find several elegant, small 'cocktail' watches.

A larger ladies' watch (from 36 mm) is suitable for ladies with a wrist circumference of 14 cm or more. This watch size is more noticeable, is easier to read and is more often seen in casual watches. Tommy Hilfiger's multi-function 'boyfriend' watches generally have a size up to 42mm.

More information about which watch size is suitable for you can be found in our article “How do you measure your watch size?”

2. Colour and style

Neutral colours are the most popular for women's watches, because they match best with all clothing styles. The most popular colours are gold, silver, rose gold, black and white. In addition, most brands launch watches every season that match the fashion of that moment. In 2025, these will mainly be soft colours such as light blue, sage green and sand tones. Do you want to make a statement and wear a striking watch? Then choose a bold colour such as red, purple or green.

The colour of the watch must of course also match the style of your watch. For example, the Bering brand is completely minimalist, while the Boliday line from Ice-Watch is outspoken and daring. Do you want to search for a watch by style instead of colour? Then take a look at our 'Shop the style' page.

3. Strap and case material

The choice of material is also important for a ladies watch. Stainless steel is solid and timeless, but it also makes the watch heavier. A leather strap is classic, but also more sensitive to wear and tear. Fortunately, there are many nice watch straps available these days that are easy to change yourself. This way you can adapt the watch to your outfit or the occasion.

In the Casio Vintage line you will find many classic and retro watches that fit perfectly with the current fashion trend. For those who prefer to wear a lightweight watch or are allergic to nickel, choosing a titanium watch or a watch made of plastic is ideal. The Boccia brand offers titanium watches for women and men in all styles and sizes.

4. Watch functions: what will you use the watch for?

Before you purchase a ladies watch, it is good to think about the functions you need. What do you plan to do with your watch: swimming, running, fitness? Take a look at our sports watch section or consider purchasing a smartwatch. Do you want to be able to swim with the watch? Then choose a water resistance of at least 10 ATM (100 meters).

The 8 most beautiful women's watches under £250

A good quality watch is always a good investment. If properly maintained, a watch can last for years. That does not mean that you always have to choose a more expensive watch. There are more than enough beautiful women's watches for sale for less than 250 pound. In our opinion, the following eight watches are an excellent choice:

Gift for yourself or for another lady?

You can of course make yourself happy with a new watch, but did you know that many of our customers purchase a watch as a gift for someone else? Whether it is a gift for yourself or for another lady, with our handy Gift Finder you can find the ideal watch gift in just a few clicks. A gift box or wrap that you choose at checkout completes the surprise!