Ice-Watch watches

The history of ICE-Watch

The history of ICE-Watch does not go back hundreds of years, but actually started quite recently. In 2006, Jean-Pierre Lutgen launched the ICE-Watch brand in Bastogne, Belgium. A year later, in 2007, ICE-Watch watches were actually on the market.

Before Jean-Pierre Lutgen started ICE-Watch, he worked for a company that produced promotional items. It was here that he came in contact with the so-called silicone bracelets. These straps inspired Lutgen to develop affordable, colourful watches with plastic straps. One thing led to another and the history of ICE-Watch began.

After a long journey through Asia with the entire team, Jean-Pierre developed the ICE-Watch concept further. It all started with the idea of a watch that had to be stylish, yet affordable and available in 10 different colours with a matching package. The name ICE-Watch was chosen, because the values of the watch are very similar to those of ice: transparent and pure.

ICE-Watch quickly grew into a global brand and is currently available in more than 85 countries!

The motto of ICE-Watch is ‘Change. You can.’ In this way, they emphasize the strength of the brand: Which are always available in multiple colours and usually in different sizes.

Our collection ICE-Watch watches

We have an extensive collection of ICE-Watch watches for both, men, women and children. Our main collection is divided into three different lines: the ICE-Watch ICE collection, the ICE Watch City collection and the ICE-Watch Sili Collection. Within these lines there are also a number of subcategories, such as ICE-Flower, ICE Skull, ICE Vintage and ICE Sporty.

You can choose among many different sized ICE-Watch watches, so you will always have a watch that perfectly suits the size of your wrist.

ICE-Watch ladies watches

These elegant, yet sporty watches are characterized by the striking colours and prints. These watches will never get boring! Are you a lover of pastel shades, floral prints, a tough model with skulls or something vintage? ICE-Watch leaves this choice to the fashion-conscious woman who creates her own style. 

ICE-Watch men’s watches

The collection ICE-Watch watches consist of rugged, sporty watches in both striking and calm colours. The ICE-Watch watches are suitable for everyday use or during exercise.

ICE-Watch children’s watches

ICE-Watch also has a watch collection for children, such as the ICE-Mini collection. Adult, but with a fun playful twist. These watches also are available in a wide variety of bright colours, so that the children are always able to choose their favourite.

ICE-Watch collaborations

ICE-Watch has several partnerships with world artists such as Katy Perry, the Black Eyed Peas, Jason Derulo and DJ David Guetta. In collaboration with David Guetta the watch line F ** k me I'm famous! was released. Through these collaborations, the popularity and reputation of the ICE-Watch brand increased very fast. ICE-Watch has also collaborated with the German car manufacturer BMW.

Axelle Despiegelaere - The fresh new face of ICE-Watch

The Flemish Axelle was encouraging the Red Devils during the World Cup in 2014. Not knowing that she would be so big in the news with her stunning appearance and that this would develop into a collaboration with ICE Watch. The 17-year-old Axelle Despiegelaere became the fresh new face of the watch brand.

Buy ICE-Watch watches online

ICE-Watch watches are easy to order online. Use the filters on the left to refine your search and search for target, price, colour or subcategory.