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Time to blossom: Watch trends spring and summer 2024

Posted 13 March 2024 by Miriam Reading time approximately 5 minutes

New spring, new watches! The watch trends for spring 2024 are mainly cheerful. Soft pastel colours, digital retro watches and a reunion with well-known comic and cartoon characters. Just like in the previous season, the watch trends for ladies and gents run parallel. More and more watches are coming onto the market with an integrated bracelet that can be worn by both women and men.



The main watch trend this spring: watches with an integrated steel bracelet

What started with the reintroduction of the Tissot PRX in 2020 has now become a enduring trend: watches with an integrated steel bracelet. Meaning: a watch where it appears as if the steel bracelet is part of the case. This type of case and bracelet first became popular in the 1970s and is currently a real hype.

Other well-known examples of this type of watch is the very popular Citizen Tsuyosa series. This last collection will be supplemented in 2024 with new colour variants especially for the European market. 

We now also find watches with an integrated strap for both women and men in the collection of many other watch brands. For example Festina Swiss Made, Candino Ladies and the Certina DS-7 line. The Timex Q - a remake of a classic model - is also an example of a watch with an integrated bracelet.

Citizen Tsuyosa NJ0159-86Z
▴ Citizen Tsuyosa NJ0159-86Z
Festina F20035/3
▴ Festina F20035/3
Candino Ladies C47514-15624311
▴ Candino Ladies C47514-15624311
Maurice Lacroix Aikon AI6007-SP012-130
▴ Maurice Lacroix Aikon AI6007-SP012-130


Watch colours spring 2024

The eighties are back in fashion and we notice this in the watch trend colours of this season as well. With many brands we see pastel shades such as light blue and pink dials and shiny metallic dials that are made up of multiple pastel colours in a gradient. Very summery and very Miami Vice!

Ice-Watch Sunset 015743
▴ Ice-Watch Sunset 015743
Swatch What if? SO34J700
▴ Swatch What if? SO34J700
Citizen Elegance FE1241-71X
▴ Citizen Elegance FE1241-71X


Retro eighties digital watches

The leading brand in the field of vintage look digital watches is and remains of course the brand that developed and made this watch type great: Casio. While Casio remains traditional with the reissue of the Casiotron, other brands are taking a different tack.

Casio LA700WE-4AEF
▴ Casio LA700WE-4AEF
Casiotron TRN-50-2AER
▴ Casiotron TRN-50-2AER


Ice-Watch's digital retro watches are available in many colours and have a comfortable and trendy silicone strap. Timex, on the other hand, has entered into a partnership with the Metropolitan Museum of Art (The Met) in New York. These digital retro models depict works of art that can be seen in the museum, such as Hokusai's world-famous wave print.

Ice-Watch Digital 022060
▴ Ice-Watch Digital 022060
Lacoste Berlin 2020136
▴ Lacoste Berlin 2020136
Timex X The Met TW2W25200
▴ Timex X The Met TW2W25200


Ongoing trend: vintage-inspired and heritage watches

This season we see a lot of retro digital watches. These watches are part of the larger vintage inspired trend that has been emerging for a few years. In the beginning with the major luxury brands. They mainly released heritage reissues and reinterpretations of watches from their own archive. Today the trend has shifted to more trendy brands that have not been around for very long, such as Michael Kors. They have revived their successful Slim Runway model from the noughties.

Seiko Alpinist SPB379J1
▴ Seiko Alpinist SPB379J1
Michael Kors Slim Runway mk7467
▴ Michael Kors Slim Runway mk7467
Lorus rl439bx9
▴ Lorus rl439bx9

Japanese watch brands, like the aforementioned Casio, also hark back to their own rich past. For example, Lorus and Seiko recently released retro-inspired watches or reissues of classics.


Even more nostalgia: comic, game and cartoon characters

Cartoons and comic books are no longer just for children. Adults also enjoy the adventures of superheroes such as Batman, retro games such as Space Invaders or the cartoons of Charles M. Schulz. The watches with comic and cartoon characters are therefore noticeably mature watches. Moreover, they are usually collaborations or limited editions that are adorned by these nostalgic heroes and heroines. So keep an eye on our special and limited editions page for the latest releases.

Timex X Peanuts
▴ Timex X Peanuts
Police Forever Batman
▴ Police Forever Batman
G-Shock X Hello Kitty
▴ G-Shock X Hello Kitty

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