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Timex was established in 1950 as a brand of the United States Time Corporation. They are famous for producing excellent quality watches at affordable prices. Every American still knows their slogan "It takes a licking and keeps on ticking". Today Timex produces several lines: Intelligent Quartz (work and outdoor watches), Timex Style (young fashionable watches) and Timex Sport (advanced running watches). In 1992, Timex introduced the first electroluminescent watch face, also known as Indiglo®, which today is present in more than 75 percent of all the Timex watches.