Art as inspiration for Danish Design Frihed watches

When you think of Danish Design, you may think of pure, tranquil designs. But that's only one side of the story, because Scandinavian designers are also often looking for freedom; In thinking, acting and shapes. This is reflected in the Frihed watch collection from Danish Design.

Surprising shapes

For the latest watches in the Frihed collection from Danish Design, the designers took their inspiration from modern art. This has resulted in surprising new types of watches. As we are used to from Scandinavian designers, the master shows itself in the limitation. With minimal means, striking shapes have been created that give each watch its own character.

Art as inspiration

The Tilt is inspired by the painting Victory Boogie Woogie by Piet Mondrian. This square painting is special because of its unusual placement. The painting remains fascinating to look at this way. The Tilt watch case has also been placed at a different angle, creating an optical illusion that makes the watch "pleasantly disturbed".

The "D" in turn draws inspiration from the Cobra movement, of which the Danish painters Asger Jorn and Carl-Henning Pedersen were part. The D-shape is a nod to the D for Dare, Dynamism, and of course Danish Design.

Miró, famous for his paintings and sculptures with abstract shapes that seem to float playfully within the composition, was the inspiration for the Ellipse. By placing the watch case diagonally on the straight line of the strap, the watch seems to come off your wrist.

Dare to be different!

The designers also looked to modern art for the colour palette of these new Frided watches. A palette of primary colours has been chosen. Remarkable? Certainly! The Tilt, D and Ellipse are intended for freethinkers who dare to be free and propagate that; Dare to be different.

More Danish Design watches

Do you think these playful watches are maybe a bit too much? In our Danish Design collection you will of course also find tranquil and minimalist design watches, for example in the Pure or Tidlos lines. Danish Design also has a wide range of titanium watches. A strong and lightweight material with anti-allergenic properties. Plenty of choice for all design enthusiasts!