Sekonda watches

Sekonda watches

A high quality, stylish range with an exceptional price/quality ratio has made SEKONDA the best selling watch brand in the UK for the past twenty years! The collection consists of both ladies and men's watches with an elaborate style: from casual chic and glamorous to sporty and sturdy.
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The history of SEKONDA – For over twenty years SEKONDA has been the bestselling watch brand in the UK

The British watch brand SEKONDA was founded in 1966. Sekonda primarily focused on mechanical watches on Russian soil. With good marketing and exceptional customer service, Sekonda quickly became a household name. The introduction of the quartz movement created a technological and economic shift in the watch industry. As a result, in 1969 Sekonda decided to concentrate on fashionable watches. This was a good step because the new identity and excellent marketing made Sekonda the UK’s biggest and best-known watch brand. A position that is still held today.

SEKONDA Watches – Quality and durability at an excellent price

One of the primary values of Sekonda is quality. Committed to producing high-quality watches that compliment your lifestyle, Sekonda uses top quality movements, strict manufacturing specifications, undertake rigorous testing and quality control procedures. That is why less than 1% of the 1.6 million watches sold, are returned; Sekonda watches not only look good; they are also durable and affordable. 

Our SEKONDA collection

The Sekonda watch collection consists of both ladies and men’s watches. 

Sekonda watches perfectly fit women who like to wear jewellery which makes them feel exquisite. The ladies collection includes stunning bracelet watches with a modest size of between 25 mm and 28 mm, but also stylish watches with a captivating character and classic watches for an elegant look.

The Sekonda men's collection has a casual-chic character with a sporty twist. You will find pilots watches with a textile strap, stainless steel sports chronographs and watches with a traditional business style.

All Sekonda watches are equipped with a quartz movement and finished with high-quality mineral glass. A large number of the watches are 5 ATM water resistant, and you have a two-year global warranty on all Sekonda watches.